Four women take part in viral 100-day dress challenge by wearing same dress day in, day out

The viral challenge put forward by wool& has attracted more than 1,000 women so far and asks customers to wear the same merino wool dress for 100 days in exchange for a £70 voucher.

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Four women take part in viral 100-day dress challenge by wearing same dress day in, day out

Four women take part in viral 100-day dress challenge by wearing same dress day in, day out

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Alison Cairns's Instagram, Twitter & Facebook on IDCrawl

Middle school librarian wears same dress for 100 straight days

Four women take part in viral 100-day dress challenge by wearing same dress day in, day out

100 Day Dress Challenge — wool

Maine woman repeats outfit 100 days in a row