By A Mystery Man Writer
In 1873 Levi Strauss and his tailor, Jacob Davis, created the modern denim pants known as blue jeans, designed for workmen. Today they are a clothing staple, and an icon of fashion. Correspondent Serena Altschul explores the history of blue jeans, and visits the Levi's laboratory where new denim finishes are being tested.
In 1873 Levi Strauss and his tailor, Jacob Davis, created the modern denim pants known as blue jeans, designed for workmen. Today they are a clothing staple, and an icon of fashion. Correspondent Serena Altschul explores the history of blue jeans, and visits the Levi's laboratory where new denim finishes are being tested.
Rediscovering the Levi's 501, The World's First Blue Jeans
501® Campaign
Levi's Denim Mural, Holzweiler in L.A., DVF's Espadrilles Capsule
Levi's 501 jeans are our 'No. 1 seller' in Asia, says CEO
Jeans: An American Tradition, Long Story Short
Watch Sunday Morning: 150 years of Levi's 501 denim jeans - Full
Rediscovering the Levi's 501, The World's First Blue Jeans
Levi's 501 150th Anniversary Selvedge Edition After Soaking
Invitation: Levi's is celebrating 150 years of its Levi's 501 jeans
Evento crisantemo pomeriggio levis 1873 Ruggito Velocemente Leccare