Pantone's 2023 Color of the Year Is an Unsuspecting Traveler's

Viva Magenta is Pantone's 2023 Color of the Year, and you can see it in real life, from the Netherlands to Vietnam.

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Pantone Names Viva Magenta Its 2023 Color of the Year for Its 'Liveliness and Energy

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Pantone's 2023 color of the year is 'Viva Magenta' : NPR

Pantone's 2023 Color of the Year Is Viva Magenta - The New York Times