A FRAMEWORK OF BRAND ALLIANCE FORMATION

Bashar GAMMOH, Professor of Marketing and International Business, University of Toledo, OH, Department of Marketing and International Business

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A FRAMEWORK OF BRAND ALLIANCE FORMATION

PDF) Brand Alliance Research: In Search of a New Perspective and Directions for Future Research

Kevin E. Voss's research works Oklahoma State University - Stillwater, OK (Oklahoma State) and other places

Kevin E. Voss's research works Oklahoma State University - Stillwater, OK (Oklahoma State) and other places

Bashar GAMMOH, Professor of Marketing and International Business, University of Toledo, OH, Department of Marketing and International Business

Kevin E. Voss's research works Oklahoma State University - Stillwater, OK (Oklahoma State) and other places

PDF) Brand Alliance Research: In Search of a New Perspective and Directions for Future Research