INSIDE STORY AN ANALYSIS OF INDIA'S INNERWEAR MARKET

Read this exciting story from Business Of Fashion August 2021. The market segment is evolving and is gradually moving towards organised retail. Indian consumers spend on innerwear products is significantly lower than other Asian peers, but currently with the emergence of new players, more and more consumers are building the habit of purchasing branded products.

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The innerwear market has come a long way in India. With rising