More “WTFashion?” Ads from Delineator: Bust Confiners (1900s) to Brassieres (1920s)
By A Mystery Man Writer
As discussed in the wonderful book Uplift, for centuries the breasts were supported from below, by a corset which pushed them up. In the mid-twenties the uplift brassiere was invented, which supported the breasts from the shoulder (with the combination of bra straps and an elastic band below the breasts.) But until the modern brassiere…
Paris Fashions 1920s
Foundation Garments
More “WTFashion?” Ads from Delineator: Bust Confiners (1900s) to Brassieres (1920s)
Uplift” Changes Brassieres: 1917 to 1929 (Part 1)
Changing the Foundations of Fashion: 1929 to 1934
long bust flattening bandeau worn with a girdle DeBevoise ad 1925
bust-flattening corselette DeBevoise 1925
1920s advertising
Gossard Bust Confiners ad images 1912
Underpinning the 1920s: Brassieres, Bandeaux, and Bust Flatteners
This DeBevoise brassiere ad 1920
Changing the Foundations of Fashion: 1929 to 1934
This DeBevoise brassiere ad 1920
Frederick Mellinger inventor of push-up brassiere bra
