By A Mystery Man Writer
An iconic Calvin Klein ad poster from the 1982 With one photograph, Olympian pole vaulter Tom Hintnaus becomes Calvin Klein's very first underwear model and helps to spark a craze that has fans ransacking bus shelters to steal the posters. The prototypical 'viral campaign' sells three million pairs of briefs in just three weeks ©…
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An iconic Calvin Klein ad
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The secret history of Fashion Television