Reintroducing Three Private Brands Ahead of Autumn's Arrival - Penney IP LLC

JCPenney is proud to reintroduce three beloved private brands to meet the needs of our customers just in time for fall. Adding to the strength of JCPenney’s portfolio, Ambrielle® intimate apparel has been artfully redesigned with every detail in mind, while J. Ferrar® and Stafford® collections bring style and versatility to menswear. Get an inside look at

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Reintroducing Three Private Brands Ahead of Autumn's Arrival - Penney IP LLC

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The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding Effort - Time for Designs

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Repositioning a Brand: JCPenney Pushes Brand Reinvention Too Far » Innis Maggiore

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JCPenney Builds Momentum with Multi-Year, Self-Funded $1 Billion Reinvestment Plan and Commitment to Make Every Day and Dollar Count for Families Across America

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