By A Mystery Man Writer
25 years ago today, Under Armour’s Founder, Kevin Plank, incorporated what we now know - and love - as the Under Armour brand. From the humble beginnings of his Grandma’s basement, the young, and ambitious KP created UA, and the first of many products our Focused Performers never knew they needed, and now, can’t live without. Thank you Mr. Plank for having an idea that sparked a movement, and led to the brand that has changed the lives of Focused Performers around the globeforever. In the words of KP in 2019: “We are playing the long game, building an eternal brand." Here’s to the next 25 years!
Celebrating 25 Years of Under Armour
Concepts x Under Armour 3D ArchiTech Futurist
Antonio Rüdiger Joins Under Armour Roster
Notre Dame to hit open market after Under Armour deal expires - Sports Illustrated
The Heart of Sneakers Foot Locker Australia
Impact
Under Armour Celebrates 25 Years of Innovation
with a Special Anniversary Collection — BRANDTHINK Malaysia
Under Armour Releases 2021 Sustainability & Impact Report
PERPETUALLY FOCUSED
Under Armour pursues plans to break ties with some retailers
Under Armour Makes Maro Itoje Better
Under Armour Celebrates 25 Years of Innovation with a Special Anniversary Collection