Kraft Mac and Cheese Goes Viral: A Lesson in Psychology and Marketing

“Marketing pop quiz: Question: How do you change an iconic brand to which millions of Americans have an emotional attachment--without causing an uproar? Answer: You don’t tell them it changed. (Until you’ve got proof they still love it.

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Why brands should communicate their flaws

What Green Juice Taught Me About Marketing

Why brands should communicate their flaws

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How to Create a Content Marketing Tactical Plan for LinkedIn

Unleashing Success: A Comical Marketing Journey with Petcare (Part 2)

Why brands should communicate their flaws