By A Mystery Man Writer
The Comfort Sleep brand always had a great reputation in the retail and commercial B2B sector, but we all believed it could do more and be done better. It never really pushed the boundaries to reach its full potential ~ from a brand perspective and from a consumer awareness perspective. So this was our pillar for growth and creating opportunity. The Comfort Sleep business and brand needed to evolve and we wanted to make it famous ~ in the consumers mind, within the retail and hospitality sectors and of course with their people; the ones that live and breathe the brand every day. It needed to make a statement to the industry that Comfort Sleep is a serious player and a leader in its category. But more importantly, the best mattress maker the industry has seen. And today, we are on the right path in making this statement for Australia to see.
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