How to Create an Effective Black Friday Sales Plan

Black Friday and Cyber Monday now spans an entire weekend and benefits both physical and digital retailers. With its immense popularity, it's imperative for ecommerce businesses to create a Black Friday sales plan, to take part in the success of the wildly popular shopping holiday.

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The last thing you want to do is start planning a marketing campaign the week before a major launch holiday or Black Friday weekend. So let's get a

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