Why Brunello Cucinelli is the poster child of quiet luxury: the

By A Mystery Man Writer

The ‘King of Cashmere’ reported a jump in profits in 2023, showing ‘stealth wealth’ fashion made popular in HBO’s Succession isn’t slowing down – especially not in China
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
Business at “King of Cashmere” Brunello Cucinelli, which has become the poster child of

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Why Brunello Cucinelli is the poster child of quiet luxury: the

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