TikTok ads: Elf Cosmetics' Eyes Lips Face campaign is startlingly good - Vox

The era of corporate-engineered songs has come to the app. What does that mean for the rest of TikTok?

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Elf Cosmetics Commercial

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TikTok campaign breaks records

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New #oface campaign with @meredithduxbury and @elfyeah with makeup by

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e.l.f. TikTok Challenge — Movers+Shakers, Connecting Brands to Culture, Driving Brand Love

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it's aDATE! the e.l.f. x Jennifer Coolidge DIRTY PILLOWS lip kit is

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New #oface campaign with @meredithduxbury and @elfyeah with makeup