Athleta Will Train Employees on Body Positive Language & Athletic-Wear

In a move for size inclusivity, Athleta announced plans to train employees on body positive language and the fit for athletic-wear.
With all the strides we've collectively made toward body positivity and neutrality in fitness spaces, there remains a lot of internalized fatphobia in fashion spaces (especially fitness fashion spaces) that continue to make people in fat bodies feel unwelcome and unseen. There's plenty to be said (and that has been said) about how inclusive sizing and inclusive community-building is a smart business choice for building loyal customers and the many benefits of making the world less hostile for people in fat bodies, but it's great to see it put into action. Which is why it's exciting that Athleta announced on

How Workout Clothes Boost Motivation

400+ Gym Marketing Ideas That Work in 2024

How Coaching Impacts Body Image For the Better or the Worst

A Real-Time Fuel Gauge for Endurance Athletes

Coach-Athlete Communication and Seeing Beyond the Metrics

Athleta Partners with 11 Elite Athletes to Continue its Mission of Empowering Women and Girls

A model of the support team in high-performance sport

40 Best Workout Clothes for Women 2024, According to Fitness Trainers

How Long Does It Take to Get Fit Again? - The New York Times

12 Top Fitness Blogs You Need to Follow - Boutique Fitness and Gym Management Software - Glofox