Factors shaping new product development for the no-alcohol category - IWSR

nbsp; In 2022, no- and low-alcohol sales across ten key markets totalled over US$11bn, with no-alcohol products accounting for 70 per cent of this figure. By 2026, the value of the no/low-alcohol category across key markets is set to grow by more than a third, driven largely by no-alcohol products. Product innovation is increasingly focusing […]

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