How Analytics Helps Fast Moving Consumer Goods Move Fast! - Blog
By A Mystery Man Writer
Over the last decade, the fast-moving consumer goods (FMCG) industry has experienced healthy growth. One of the reasons behind the growth was the adoption of experience retailing along with a general shift in consumer preference towards enhanced shopping experiences. The trends in the FMCG sector change constantly due to dynamic consumer behavior. This puts FMCG […]
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