By A Mystery Man Writer
Hollister is relaunching its lingerie brand Gilly Hicks by opening four new pop-up stores. This is part of the retailer's strategy to reinvigorate business and catch people's attention using small format, more experiential spaces. This strategic shift follows the lead of DTC brands. But can a large ailing retailer ride the same wave?
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Women's Gilly Hicks Active Recharge Seamed Dress
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Hollister and Gilly Hicks to open combined prototype store
Gilly Hicks to debut, Hollister to relocate at Liverpool One in
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Purpose Hollister Co.
Hollister Gilly Hicks Active Recharge Zip-Up Jacket
Women's Activewear
Gilly Hicks: Taking the Gen Z brand 'to the next level
Activewear Gilly Hicks Active Recharge Zip-Up Jacket
Hollister Gilly Hicks Active Recharge Zip-Up Jacket
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