73 Joanna Griffiths Photos & High Res Pictures - Getty Images

In Toronto on December 10, 2015 Joanna Griffiths founded her indie lingerie company Knix Wear with comfort, function and a more natural, progressive aesthetic in mind - an alternative to the "gl" beamed out by Victoria's Secret and La Senza. She poses with latest product, the Evolution bra, which is blowing up, with hundreds of thousands ordered and more than $1.5 million raised via Kickstarter since she announced the line in September. Get premium, high resolution news photos at getty

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71 Joanna Griffiths Photos & High Res Pictures - Getty Images

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73 Joanna Griffiths Photos & High Res Pictures - Getty Images

73 Joanna Griffiths Photos & High Res Pictures - Getty Images

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73 Joanna Griffiths Photos & High Res Pictures - Getty Images

73 Joanna Griffiths Photos & High Res Pictures - Getty Images

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73 Joanna Griffiths Photos & High Res Pictures - Getty Images