Why Fast-Fashion H&M Is Losing Favor With American Fashionistas

Rather than trying to add more products, new stores and marketplaces into the mix, it should fix the mess it is in at its flagship H&M brand.
Rather than trying to add more products, new stores and marketplaces into the mix, it should fix the mess it is in at its flagship H&M brand.

Fast fashion has been growing in popularity due to COVID-19

H&M: Moving Away from Fast Fashion, by IBR Editorial Board, Ivey Business Review

NFL Enters Global Apparel Collaboration With H&M

New Yorkers are donning colorful post-pandemic summer looks

What is Big Fashion doing?

Why Fast Fashion Is Changing the Industry — and the World, by Timila Kulkarni, Climate Conscious

Where Do Boutiques Stand in a World Dominated by Fast Fashion? – Buywholesaleclothing

As climate activism surges, fast fashion brands like H&M and Zara may suffer - ABC News

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H&M Attributes September Sales Decline To Unseasonably Warm Weather 2023 - Inventiva