Hanes Adds SuperSoft Styles to Originals Collection, Its Softest

By A Mystery Man Writer

Hanes heads back to 1901 for the new ‘The Great Softening’ campaign featuring cinematic advertising spots to begin airing in March WINSTON-SALEM, N.C. --(BUSINESS WIRE)--Mar. 14, 2024-- Hanes, No. 1 brand of basic apparel 1 with products in 9 out of 10 homes in the U.S.

IT'S SOFT, IT'S COOLING, IT'S EVERYTHING, Ultra soft and built to beat the heat. Hanes Originals Ultimate Men's SuperSoft Trunks are made from our

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