The Decathlon disruptor: the IKEA of sport retailing has its eyes

You will spot French tourists trekking the Wild Atlantic Way thanks to their Quechua backpacks and wind-breakers – the ubiquitous own hiking brand owned by the sports retailing giant Decathlon. Those visitors form part of the crowds that throng the company’s stores, most of which are in the suburban retail parks dotted throughout France, and View Article

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