Inside Shein strategy for winning over Gen-Z shoppers and designers

As younger shoppers spend increasingly more time on mobile devices, Shein has incorporated gamification into its app.

Fast-Fashion Upstarts Are Using Shein's Own Strategies Against It

Slashes Fees to Combat Surging Shein Threat - Canopy Management

Inside Shein strategy for winning over Gen-Z shoppers and designers

Shein Marketing Strategy: What's Contributing to its Global Success? - Marketing China

Shein Company - Founder, Business Model, Funding

Business Model of Shein - How Does Shein Make Money?

Exploring the world of $800 Shein TikTok hauls

Look Blog: Gen Z Shopping Habits: Everything You Need To Know To Adapt

How Shein beat at its own game – and reinvented fast fashion, Fashion industry

3 Marketing Lessons From Gen-Z's Favorite Brands

Shein Marketing Strategy: What's Contributing to its Global Success? - Marketing China

Shein– The Most Downloaded Shopping App in the US

Fast Fashion's Curious Comeback - WSJ

How Trump's Trade War Built Shein, China's First Global Fashion Giant, 2021-06-15