Tory Burch Interview on Launching Tory Sport Workout and
By A Mystery Man Writer
Hurrah! Tory Burch's just-launched Tory Sport is here and ready to get sweating. The designer's been working on the range for two years and is firm proof that athleisure is here to staythough you won't hear her using that exact term. "We did a concept of 'coming and going,' which is our version of athleisure. It's how we think women are dressing, and we wanted to give them some options to go to yoga and then pull on a skirt and go out to lunch," Burch told us, referencing the striped below-the-knee skirt she was wearing as a perfect transitional piece. "Women are wearing leggings all day so we wanted to give them options. You could wear this over leggings." It was paramount for Burch and co. that Tory Sport be seen as a separate entity, not just a diffusion brand or lower-priced sister to her main line. You won't find the pieces in her Tory Burch boutiques or on the same website; instead, customers can browse Torysport.com. Beyond the currently popped pop-up, a bricks-and-mortar will open in Manhattan in March. "We intentionally kept this very separate. It's a different branding, a different concept. We wanted it never to
Hurrah! Tory Burch's just-launched Tory Sport is here and ready to get sweating. The designer's been working on the range for two years and is firm proof that athleisure is here to staythough you won't hear her using that exact term. We did a concept of 'coming and going,' which is our version of athleisure. It's how we think women are dressing, and we wanted to give them some options to go to yoga and then pull on a skirt and go out to lunch, Burch told us, referencing the striped below-the-knee skirt she was wearing as a perfect transitional piece. Women are wearing leggings all day so we wanted to give them options. You could wear this over leggings. It was paramount for Burch and co. that Tory Sport be seen as a separate entity, not just a diffusion brand or lower-priced sister to her main line. You won't find the pieces in her Tory Burch boutiques or on the same website; instead, customers can browse Torysport.com. Beyond the currently popped pop-up, a bricks-and-mortar will open in Manhattan in March. We intentionally kept this very separate. It's a different branding, a different concept. We wanted it never to
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