How Peloton Got Its Riders Hooked on Its Apparel

Peloton’s success in fitness has Nike, Lululemon and Adidas lining up to make clothes for its loyal riders. Will those followers be as loyal to the exercise bike maker’s own gear?

HOMREALM 2 PCS Black Acrylic Shoes Hangers peloton accessories Shoe Hangers Exercise Bikes Aluminum material hook For Exercise, Cycling Accessories Robust and durable : Clothing, Shoes & Jewelry

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Marketing Lessons from Peloton Marketing Lessons from Peloton

Peloton Lanebreak: Test Riding the Addictive Fitness Game

Meet the 6 Peloton Superfans Who Traveled Hundreds (and Thousands!) of Miles to Ride in Person

Peloton Row (2022): Price, Details, Release Date

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Peloton Altos Cycling Shoes for Bike and Bike+ with Single Hook and Loop Strap and Delta-Compatible Bike Cleats : Clothing, Shoes & Jewelry

Meeting Jess King: Physical Space in a Digital World, by DavidJMillerPhD

Report: Activist Investor Blackwells Capital to Call On Peloton to Fire CEO

A Guide to Spinning for Guys: Workouts 101

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Peloton: 'It's borderline addiction

Peloton and Hilton Team Up for an Industry-First Hotel Partnership - InsideHook