J.C. Penney creates the store of its wishes in Hurst, settles on

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JCPenney is spending $1 billion on store and online upgrades in latest bid to revive its business

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J.C. Penney creates the store of its wishes in Hurst, settles on using it as a lab

J.C. Penney unveils rebranded Hurst store, based off of extensive consumer research - Dallas Business Journal

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