How Dolls Kill became the unofficial brand of the TikTok e-girl

While Instagram has given rise to the fashion influencer -- perfectly made up and styled in a chic, likely expensive outfit, captured in the perfect lighting with the best filters -- TikTok is setting the stage for a different kind of social media influencer: the e-girl.

why does dollskill have to be evil? 😩 : r/squishmallow

酷女孩的钱，都被Dolls Kill赚走了

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Is Dolls Kill Fast Fashion?

Off White x MH Doll from @Girliesandghouls : r/MonsterHigh

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酷女孩的钱，都被Dolls Kill赚走了

Personal reviews of the new designs. : r/MonsterHigh

TikTok Marketing: Everything You Need to Know to Get Started

Is Dolls Kill Fast Fashion? Our Verdict - My Eco Closet