From Power Leggings To Performance Hijabs: How Sweaty Betty Became A $175 Million Athleisure Brand

By A Mystery Man Writer

Since opening as a boutique in Notting Hill in 1998, Sweaty Betty has grown into a global activewear brand. Today, it unveils its first performance hijab. But as athleisure gets crowded, the company must get more nimble and flexible than ever.

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