Coors Light unveils “Made to Chill” campaign

Coors Light today is kicking off a new marketing campaign that aims to recruit more 21- to 34-year-old drinkers to the brand with a theme called “Made to Chill.”

To help Americans 'chill,' Coors Light is giving away up to $1

Coors Light, Chillboards

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Coors Light - Chillboards OOH Project Board

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To help Americans 'chill,' Coors Light is giving away up to $1

Coors Light unveils second installment in Made to Chill campaign