PDF] Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Measuring Brand Strategy Can Brand Equity and Bran, PDF, Brand

Keller's CBBE (Customer-Based Brand Equity) model.

A two-phase confirmatory factor analysis and structural equation modelling for customer-based brand equity framework in the smartphone industry - ScienceDirect

PDF] Building customer-based brand equity : a blueprint for creating strong brands

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity, PDF, Brand

PDF) Customer Based Brand Equity: A Review of Literature

PDF) Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Administrative Sciences, Free Full-Text

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity, PDF, Brand

PDF) Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

PDF) Determining the impact of brand equity on consumer purchase intention

PDF) Measuring customer‐based brand equity