Mountain Dew Baja Blast splashes into new year with year-round

PepsiCo is celebrating 20 years of its fan-favorite Mountain Dew Baja Blast flavor by making it available in retail locations year-round in 2024, a first for the beverage that originated as a foodservice exclusive.

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Mountain Dew Baja Blast splashes into new year with year-round availability, but will it undercut LTO appeal?

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