Patagonia: The Rise Of Brand Community, by Yuqun Xing

Imagine it’s sewed on the backside of ZARA’s tag. Customers would definitely get confused and have polarized opinions. Patagonia has always been a political brand. I was surprised with the tag…

Yvon Chouinard Donates Patagonia to Fight Climate Crisis

Yuqun Xing (@YuqunX) / X

Take on the adventure with Yuqun Xing!, by Yuqun Xing, Marketing in the Age of Digital

Take on the adventure with Yuqun Xing!, by Yuqun Xing, Marketing in the Age of Digital

Sold Killer Instinct Speed 425 Archery Talk Forum

Yuqun Xing (@YuqunX) / X

👕 The Brand Magic of Patagonia - by Florian Schleicher

Patagonia: The Rise Of Brand Community, by Yuqun Xing

Patagonia founder Yvon Chouinard's history of activism - Los Angeles Times

The Rise of Patagonia: How Yvon Chouinard Created the Outdoor Brand Giant

LOVE IN THE 'AIR': HOW DATING APPS ARE COPING WITH COVID-19, by Yuqun Xing, Marketing in the Age of Digital

Does Big Data Turn Us into Its Cat?, by Yuqun Xing, Marketing in the Age of Digital

Why Chatbots Are the Future of Marketing, Chatbots Life