Why Lululemon's Yoga Pants Cost $30 More Than Athleta's

Lululemon Athletica charges about $30 more for a pair of basic yoga pants than Gap Inc.
Lululemon Athletica charges about $30 more for a pair of basic yoga pants than Gap Inc.'s Athleta simply because it knows women will pay for the brand. Lululemon's

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An Analysis of Lululemon Athletica: Exploring the Leading Yoga and Athletic Apparel Brand's Internal Strengths and Resources as well as External Industry Forces and Competitive Landscape, PDF, Brand

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