Why Peloton and Lululemon partnered with each other

Peloton has been struggling for paying subscribers and its apparel ambitions need a lift, while Lululemon's prior bet to crack the exercise market was still dragging on its bottom line.

Canada's Lululemon and Peloton Forge a Five-Year Global Partnership

Peloton shares rise following a partnership with former foe

Peloton stock surges on 5-year content, apparel deal with Lululemon

Peloton partners with Lululemon as stock surges

Peloton Stock Price Jumps 12% After Announcing Lululemon Partnership

Lululemon accuses Peloton of being a 'copycat' as fitness giants

lululemon and Peloton Announce Five-Year Strategic Global

New Peloton lululemon Ambassadors Announced; 4 New Events Added to

Peloton continue their big year with a new apparel partnership

Seamless fit: Lululemon and Peloton are teaming up