Ted Baker Packaging Case Study

Ted Baker was styled after its founder, Ray Kelvin’s alter ego, a persona of an “intrepid aviator, an all-round sportsman and the consort of princesses and Hollywood beauties.” From this was borne Ted Baker’s essence of charisma, creativity, and quirkiness. First launching as a men’s shirt specialist in Glasgow, Ted strived to communicate the brand’s special personality from the get-go, offering free laundry services for every shirt purchased. Quickly, the brand developed the title of ‘No Ordinary Designer Label’.

Ted Baker

Ted Baker Take Flight 69cm Spinner Pink

Branded Travel Kit: A Handsome Promotional Gift Set from Ted Baker

Velvet Bow Flap Over Bag

NIALINA

TED BAKER - Georjea branded-strap cotton-canvas tote bag

Ted Baker London Allicon Mock Croco Icon Tote Bag

Ted Baker shares ESG vision and challenges - Just Style

Ted Baker Beauty Vanity Case - Glorious Travel In Style Spa & Body Spray Gift Set for Women with Topline Thank You Card. Great for Stocking Fillers or Womens Secret Santa Gifts.

Baker by Ted Baker BAKER BY TED BAKER GIRLS NAVY BACK TO SCHOOL FLORAL BACKPACK WITH PENCIL CASE - School bag - navy/black - Zalando