Denise Bidot's Unretouched Ad in Sports Illustrated Swimsuit

Model Denise Bidot proudly displayed her stretch marks in an unretouched ad for Lane Bryant in the Sports Illustrated Swimsuit issue

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Plus-size model Denis Bidot shows off her cellulite and stretch

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Brand features unretouched model in Sports Illustrated ad

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Denise Bidot for Dare Magazine

Plus-size model Denis Bidot shows off her cellulite and stretch

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The stretch marks in Lane Bryant's latest swimsuit ad are giving

Model Denise Bidot Shows Off Her Stretch Marks In Unretouched Ad