The Vintage Starter Jacket - How Starter Changed Sports Merchandise Forever

By A Mystery Man Writer

Starter was started back in 1971 by David Beckerman, a Sportswear Salesman and New Haven Alumnus. David realised that Sports Merchandising companies were missing out on a huge market for adult licensed apparel outside of replica jersey's. In 76' Beckerman succeeded in convincing the MLB to license his merchandise. He f
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The Vintage Starter Jacket, the 90's Icon that forever changed the world of sports merchandising. The Starter Jacket was the beginning of Sportswear's transition into the world of pop culture, a trend that has continued right through the 2000's.

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