Viral Underwear Brand Parade Has a New Owner

Last year, Parade was valued at $200 million. Now, it will be owned by the same company that holds the Fruit of the Loom bra license.

Parade underwear review: We tested the underwear brand loved on Instagram

Sustainable Intimates Brand Parade Launches At Target

Parade Launches Tyler McGillivary Collaboration

How Cami Téllez Ran Parade Underwear Into the Ground

Parade Donating 1,000 Pairs of Underwear to LGBTQ+ Centers

Parade underwear review: We tested the underwear brand loved on Instagram

Parade Launches Dreaming Of Summer Underwear Collection

Parade Launches Its First-Ever Collection of Bras

Everything You Need to Know About Sustainable Underwear

New Underwear Brand Parade Wants to Make a Cultural Impact With Creative Basics - Fashionista

Underwear brand Parade expertly encapsulates Gen-Z's values - Thred Website

Parade x Ganni Is the Cutest Collab of the Season