What Spanx Teaches Us About Innovation

I had a deep thought while packing a pair of Spanx into my suitcase the other day, as I prepared to speak at a conference on the topic of women consumers. For the three people reading this article who don’t know about Spanx, it’s the enthusiastically named “shapewear” product line that’s []

The power of the female form: why shapewear still has a part to play in moulding the body-positivity movement, The Independent

SKIMS: The Marketing Strategy Behind Kim Kardashian's Shapewear Success

Spanx commits to all-female board after Blackstone investment

Skims Shapewear: A Testament to the Power of Modern Clothing Innovation - Cape Town Today

Spanx founder, Sara Blakely, provides money and mentoring to 10 local female entrepreneurs

The Shapewear Category is Ready for Retail - Leap Inc.

Iconic Shapewear Brand Spanx Is Reportedly Looking For A Buyer In A Deal That Could Value It At $1 Billion Business Insider India

The Original Shapewear Innovators – Spanx

An innovative take on shapewear, designed to comfort not constrict, is armoury for modern women, London Evening Standard