What is Gen Z?

In this McKinsey Explainer, we define what is Gen Z and look into the specific traits, characteristics, and global forces that have shaped Generation Z.

Capturing Gen Z Attention: Top Trends Marketers Need to Know in

Gen Z In The Workplace Report

Marketing to Gen Z: Habits, Values & Opportunities

What Motivates Gen Z to Buy? Key Insights Every Marketer Should Know

What We Know About Gen Z So Far

Employees of the Future - Gen Z in the Workplace - Next Technology

Gen Z, Aware of its Power, Wants to Have Impact on a Wide Range of

Gen Z and the toll of the pandemic - AP-NORC

What Gen Z Really Wants from Employee Health Benefits