What is Utility in Marketing?

By A Mystery Man Writer

Utility marketing is a term for the process of communicating the value or usefulness of a product to a consumer. Many times, during product design itself, utility is involved so that the customer is himself convinced to buy the product

Today I will: analyze the benefits of Marketing So I can: understand and apply the concept of Utility I know I am successful when: I am able to identify. - ppt download

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Objectives: 1.Explain the concept of utility. 2.Cite examples of types of utilities. Warm Up: Complete the handout Agenda: 1.Warm Up 2.Product design level. - ppt download

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