Will Consumers Knock Off Buying Lululemon Dupes After Wearing The Real Thing? - RetailWire

Buying knockoff goods may carry a stigma for some consumers, but not Gen Zers. They are not only unbothered buying duplicates (AKA dupes) of brand-name goods, they have begun celebrating knockoffs on social media.

Lululemon Has A Bold Strategy For Dealing With Dupes

Lululemon Marketing Strategy 2022 Kia International Society of Precision Agriculture

Lululemon's brilliant dupe strategy should be duplicated by all brands

Amy Gilbert on LinkedIn: Lululemon's brilliant dupe strategy should be duplicated by every brand

Lululemon Wants Consumers to Trade in Dupes for the Real Thing

Lululemon Worker Calls Out Shoppers Who Ignore His Greeting

Melissa Minkow on LinkedIn: Lulu who? A cult brand takes on the booming culture of 'dupes', CNN…

Is the 90% off Lululemon Athletica Sale Real or Fake? Behind Facebook scam ads

Lululemon Asks Consumers To Swap Their Dupes in Exchange for Loyalty - Retail Bum

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Lulu who? A cult brand takes on the booming culture of 'dupes

Searches for Dupes Are Beating Out Those for the Real Thing

Lulu who? A cult brand takes on the booming culture of 'dupes