That American Eagle underwear ad was a confusing hoax

Some say the whole thing was an April Fools' joke. Seriously?

Your Junk Will Look Beastly In These Wild Animal Print Boxer Briefs - Maxim

That American Eagle underwear ad was a confusing hoax

American Eagle thinks male body image is a joke

Design Info BSA Trends - Design, Prints & Color Consultancy

American Eagle's body-positive lingerie line Aerie is thriving while Victoria's Secret fails

Aerie's New Men's Campaign Made a Massive Mistake

Marisa Kabas

See American Eagle's Halloween Ghost Boxers on TikTok

It turns out that body positive #AerieMan campaign was just an elaborate April Fools' joke - HelloGigglesHelloGiggles

Marisa Kabas