Lingerie Brands Undergo a Major Makeover: Branding Lessons from Victoria's Secret

To understand the evolution of the lingerie industry it is worth looking at the major players, consumer sentiment towards lingerie and the emerging lingerie brands.

The Victoria's Secret 'woke' rebrand is only skin deep, Priya Elan

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Queer Eye' star Antoni Porowski talks season 2, underwear and his weekly ritual with Jonathan Van Ness

Sorry, Victoria's Secret, your 'woke' rebrand failed because it was performative pants, Barbara Ellen

Victoria's Secret Wants $7 Billion Annual Sales Back, Drops “Woke” Rebranding

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victoria secret lingerie: Victoria's Secret: Is being 'woke' not working for the brand? - The Economic Times

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Victoria's Secret & Co. cuts management roles, reveals new leadership structure