Calls to boycott Adidas over women's swimwear advert

The sportswear brand has provoked fury for its
The sportswear brand has provoked fury for its 'mockery' of women over the advert for the £50 item which forms part of its campaign to 'uphold inclusive values'.

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Adidas faces boycott call over swimsuit ad with male model

Vickie Gay (@VickieGay195) / X

Kat Berry (@tri_berry) / X

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Professor Wurzel's WURZELMANIA! (@ProfessorWurzel) / X

SJM (@SJM197777) / X

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Paula Magnus 💙 (@PMags) / X

Why is boycott Adidas trending? The swimsuit ad controversy explained