How intimates brands are trying to succeed where Victoria's Secret's inclusive rebranding isn't

While Victoria’s Secret is still the No. 1 women’s underwear brand, in terms of market share, there’s undoubtedly much more room for competitors like Aerie, ThirdLove, Skims, Parade, Lively and more.

Victoria's Secret Brand Market Report by Amy Russell - Issuu

5 Strategies for Victoria's Secret in 2020 - CB4

Victoria's Secret Wants $7 Billion Annual Sales Back, Drops “Woke” Rebranding

Where Victoria's Secret Went Wrong

We're Nobody's Third Love, We're Their First Love”—The Architects of the Victoria's Secret Fashion Show Are Still Banking on Bombshells

Why is Walmart killing off a $1 billion private label? - RetailWire

Victoria's Secret Casts First Model With Down Syndrome In New Inclusive Campaign

The Race to Replace Victoria's Secret

What do we think of Victoria's Secret new marketing? After the previous criticism of being too exclusively thin : r/popculturechat

Unpacking the Victoria's Secret Rebrand

Victoria's Secret ditches wokeness over sexiness after sales drop

How Victoria's Secret Is Trying to Rebrand - The New York Times

Victoria's Secret Doesn't Really Understand Inclusivity

Breaking Down the Victoria's Secret Rebrand

Victoria's Secret ditches wokeness over sexiness after sales drop