How a century-old luxury brand like Gucci won over Gen Z

Gucci and other luxury brands are shaking off their old-fashioned airs to attract millennials and Gen Z – and it's really paying off

BUS 655 : - Colorado State University, Fort Collins

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Cracking the Code: Luxury's Paradox of Exclusivity vs Accessibility

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Gen Z, Millennials Driving Growth in the Luxury-Goods Market – Study

GenZ and Alphas: The Future of Fashion and Luxury Brands — How to Attract Them in the Digital Age, by Luxuré Lab

The fight for the fashion archive: Brands, collectors and Gen Z face off

Today's Tastemakers Are Reframing Old Money Aesthetics in New Ways

Why Focusing on Gen Z Is A Matter Of Survival For Luxury Brands

Luxury Is Still Struggling to Connect With Gen Z — Here's Why