Why Gymshark has handed over creative control of the brand to an influencer

After years working with a bodybuilding influencer with 3 million Instagram followers, the DTC fitness brand has handed him creative control.

PDF) Marketing with Influencers on Instagram -The case of Gymshark

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Brand strategy

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Gymshark Business Model In A Nutshell - FourWeekMBA

Gymshark's Marketing Strategy Is Encouraging Teenagers to Use

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16 Influencer Marketing Campaign Examples [+ Key Takeaways]

Influencer Marketing News and Resources: February 2023