The creator economy tech battle: Shorts steps up to TikTok

Short-form fashion and beauty creators tell Vogue Business it is easier to drive revenue on Shorts over TikTok and Instagram Reels. Could Shorts win fashion and beauty market share from competitors?

How the creator economy of influencers grew to a $250 billion

How TikTok Reads Your Mind - The New York Times

The top women innovating in the influencer economy

Watch This Guy Work, and You'll Finally Understand the TikTok Era

Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story - The Columbian

TikTok Business Model Analysis - FourWeekMBA

TikTok is ramping up the creator content wars

Mixed Results for Instagram, , TikTok's Social Shopping Tools

The Creator Economy's Next Chapter: Living With Less — The Information

Short-Form Video Explosion as Platforms Like TikTok Captivate with