DBApparel UK hired Sixty to promote lingerie brand Playtex to older women

DBApparel UK has called in Sixty to handle its lingerie brand Playtex's repositioning for older women.

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Playtex Brand History

The designers making lingerie that women actually want to wear

The designers making lingerie that women actually want to wear

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Lingerie Insight May 2012, PDF, Bra

Playtex Brand History

Essential Elegance Lingerie

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Lingerie Insight May 2012, PDF, Bra

Playtex Brand History

Fearnhurst PR MD Sam Fearn announces launch of Fashion Press Week

Lingerie brand Playtex rebrand targets over-50s